Glossary H
Hands-on training
Learning and development opportunities that involve practical, experiential activities, which can be effective for teaching franchise employees new skills.
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Hashtag campaigns
A marketing strategy that uses hashtags to increase brand awareness and engagement on social media.
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Hashtags
Keywords or phrases preceded by the pound sign (#) used on social media to categorize and search for content related to a particular topic or event.
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Hashtag tracking
Monitoring and analyzing the use and engagement of specific hashtags on social media, which can inform a franchise’s marketing strategy.
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Header tags
HTML tags used to indicate the importance of text on a webpage.
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Header tags optimization
The process of optimizing the use of heading tags for improved search engine visibility.
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Headings (H1-H6)
HTML tags used to structure and organize content on a webpage.
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Head-mounted displays (HMDs)
Wearable technology that displays digital information in front of the user’s eyes.
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Health and safety standards
Regulations and guidelines related to maintaining a safe and healthy environment for employees and customers, which must be followed by a franchise.
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Health and wellness benefits
Perks and incentives related to health and wellness, such as gym memberships or mental health resources, which can be offered by a franchise to employees.
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Health and wellness programs
Initiatives and activities that promote physical and mental well-being, which can be offered by a franchise to attract and retain employees and customers.
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Healthy eating habits
Behaviors and choices that prioritize nutritious and balanced meals, which can be promoted by a franchise offering healthy food options.
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Heat mapping
A visual representation of where website visitors click and spend the most time on a page.
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Heat maps
Visual representations of data that show the concentration or distribution of a particular variable, such as customer demographics or sales.
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Height limitations
Restrictions on the maximum height of a building or structure, which can impact the design and layout of a franchise location.
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Higher conversion rates
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
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Higher sales conversion rates
The percentage of potential customers who become actual customers.
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Higher success rate
The likelihood of achieving a desired outcome or goal.
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High-performing franchisees
Franchisees who consistently achieve high levels of success and profitability.
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High-quality leads
Potential customers who are likely to make a purchase or become a long-term customer.
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High-traffic areas
Locations with a high volume of foot or vehicle traffic, which can increase visibility and potential customers for a franchise.
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Hiring efficiency
The ability to quickly and effectively fill job openings with qualified candidates.
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Hiring practices
The policies and procedures used to guide the hiring process.
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Hiring process
The steps taken to recruit and select candidates for job openings.
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Historical data
Data collected from past events or time periods.
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Historical data analysis
The examination of past data to identify patterns and trends.
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Historic preservation guidelines
Regulations and guidelines for preserving historic buildings and landmarks in franchise locations.
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Hobbies and leisure activities
Personal interests and activities that may influence franchise ownership and success.
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Hospitals and medical centers
Facilities that provide medical care and treatment to patients.
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HR technology
The use of technology to manage HR tasks and processes.
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HR technology solutions
Software and tools designed to improve HR processes and efficiency.
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HTML coding
The language used to create and structure web pages.
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Human-like interactions
Conversations between humans and machines that mimic human-to-human interactions.
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Human resources analytics
The use of data analysis to improve HR processes and decision-making.
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Human resources management
The management of employees and other personnel within a franchise.
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Human resources management software
Software designed to manage HR tasks such as payroll, benefits, and employee records.
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Human resource strategy
A plan for managing an organization’s workforce to achieve its goals.
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Hybrid approach
A combination of two or more different approaches or strategies.
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Hyperlocal targeting
A marketing strategy that targets consumers in a specific geographic area.
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Hyperparameter tuning
The process of adjusting the parameters of a machine learning model to improve its performance.
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