AI-powered SEO prompt engineering for franchises (Improve Rankings) (10 Important Questions Answered)

Discover the Surprising AI-Powered SEO Prompt Engineering Techniques for Franchises to Boost Rankings – 10 Important Questions Answered!

Franchises are businesses that operate under a parent company’s brand and business model. Franchises optimization is the process of improving the online presence of franchises to attract more customers and increase revenue. One way to achieve this is by improving rankings on search engine results pages (SERPs). AI-powered SEO prompt engineering for franchises is a technique that uses machine learning algorithms to generate keyword research analysis, content creation strategy, on-page optimization techniques, backlink building tactics, local search optimization, and analytics tracking tools. In this article, we will discuss how to use AI-powered SEO prompt engineering to improve rankings for franchises.

Keyword Research Analysis:

Keyword research analysis is the process of identifying the most relevant and profitable keywords for a franchise’s website. AI-powered SEO prompt engineering can help franchises to generate a list of keywords that are relevant to their business and have a high search volume. The following table shows the steps to perform keyword research analysis using AI-powered SEO prompt engineering:

Steps	Description
Step 1	Identify the franchise’s target audience
Step 2	Use AI-powered SEO prompt engineering to generate a list of relevant keywords
Step 3	Analyze the search volume and competition level of each keyword
Step 4	Select the most profitable keywords for the franchise’s website

Content Creation Strategy:

Content creation strategy is the process of creating high-quality and engaging content that attracts and retains customers. AI-powered SEO prompt engineering can help franchises to generate content ideas that are relevant to their business and target audience. The following table shows the steps to create a content creation strategy using AI-powered SEO prompt engineering:

Steps	Description
Step 1	Use AI-powered SEO prompt engineering to generate content ideas
Step 2	Analyze the relevance and engagement level of each content idea
Step 3	Select the most relevant and engaging content ideas for the franchise’s website
Step 4	Create high-quality and engaging content based on the selected content ideas

On-Page Optimization Techniques:

On-page optimization techniques are the process of optimizing the content and structure of a franchise’s website to improve its ranking on SERPs. AI-powered SEO prompt engineering can help franchises to identify on-page optimization techniques that are relevant to their business and target audience. The following table shows the steps to perform on-page optimization techniques using AI-powered SEO prompt engineering:

Steps	Description
Step 1	Use AI-powered SEO prompt engineering to identify on-page optimization techniques
Step 2	Analyze the relevance and effectiveness of each on-page optimization technique
Step 3	Implement the most relevant and effective on-page optimization techniques on the franchise’s website

Backlink Building Tactics:

Backlink building tactics are the process of acquiring high-quality backlinks from other websites to improve a franchise’s website’s authority and ranking on SERPs. AI-powered SEO prompt engineering can help franchises to identify backlink building tactics that are relevant to their business and target audience. The following table shows the steps to perform backlink building tactics using AI-powered SEO prompt engineering:

Steps	Description
Step 1	Use AI-powered SEO prompt engineering to identify backlink building tactics
Step 2	Analyze the relevance and authority of each backlink building tactic
Step 3	Implement the most relevant and authoritative backlink building tactics for the franchise’s website

Local Search Optimization:

Local search optimization is the process of optimizing a franchise’s website for local search queries to attract more customers from the local area. AI-powered SEO prompt engineering can help franchises to identify local search optimization techniques that are relevant to their business and target audience. The following table shows the steps to perform local search optimization using AI-powered SEO prompt engineering:

Steps	Description
Step 1	Use AI-powered SEO prompt engineering to identify local search optimization techniques
Step 2	Analyze the relevance and effectiveness of each local search optimization technique
Step 3	Implement the most relevant and effective local search optimization techniques for the franchise’s website

Analytics Tracking Tools:

Analytics tracking tools are the process of tracking and analyzing the performance of a franchise’s website to identify areas for improvement. AI-powered SEO prompt engineering can help franchises to identify analytics tracking tools that are relevant to their business and target audience. The following table shows the steps to perform analytics tracking using AI-powered SEO prompt engineering:

Steps	Description
Step 1	Use AI-powered SEO prompt engineering to identify analytics tracking tools
Step 2	Analyze the relevance and effectiveness of each analytics tracking tool
Step 3	Implement the most relevant and effective analytics tracking tools for the franchise’s website

In conclusion, AI-powered SEO prompt engineering is a powerful technique that can help franchises to improve their online presence and attract more customers. By using machine learning algorithms to generate keyword research analysis, content creation strategy, on-page optimization techniques, backlink building tactics, local search optimization, and analytics tracking tools, franchises can achieve higher rankings on SERPs and increase revenue.

Contents

1. How can franchises optimize their SEO using AI-powered techniques?
2. What are the best strategies for improving rankings in franchise SEO?
3. How do machine learning algorithms impact franchise SEO optimization?
4. Why is keyword research analysis crucial for successful franchise SEO?
5. What should be included in a content creation strategy for franchise SEO success?
6. Which on-page optimization techniques are most effective for franchises to improve their search engine rankings?
7. What backlink building tactics work best for franchises looking to boost their online presence and visibility?
8. How can local search optimization help franchises attract more customers and increase revenue?
9. Which analytics tracking tools are essential for monitoring and measuring the success of a franchise’s SEO efforts?
10. Common Mistakes And Misconceptions

How can franchises optimize their SEO using AI-powered techniques?

Step	Action	Novel Insight	Risk Factors
1	Conduct keyword research using AI-powered tools	AI-powered keyword research tools can provide more accurate and comprehensive data compared to manual research	The risk of relying solely on AI-generated data without human analysis and interpretation
2	Optimize website content using natural language processing (NLP)	NLP can help improve the relevance and readability of website content for both search engines and users	The risk of over-optimizing content with too many keywords, which can lead to penalties from search engines
3	Implement on-page optimization techniques using AI-powered tools	AI-powered tools can analyze website elements such as meta tags, headings, and images to ensure they are optimized for search engines	The risk of relying solely on AI-generated recommendations without considering user experience and design
4	Build high-quality backlinks using AI-powered link building tools	AI-powered tools can help identify relevant and authoritative websites for link building, which can improve search engine rankings	The risk of using black hat link building techniques that violate search engine guidelines and can result in penalties
5	Utilize social media marketing and local SEO strategies	AI-powered tools can help identify the most effective social media platforms and local directories for franchise businesses	The risk of relying solely on AI-generated recommendations without considering the unique needs and preferences of the target audience
6	Monitor search engine rankings using AI-powered rank tracking tools	AI-powered tools can provide real-time data on search engine rankings and help identify areas for improvement	The risk of obsessing over rankings without considering other important metrics such as website traffic and conversion rates
7	Stay up-to-date with search engine algorithms and mobile-first indexing	AI-powered tools can help identify changes in search engine algorithms and mobile-first indexing, which can impact search engine rankings	The risk of relying solely on AI-generated alerts without understanding the underlying reasons for algorithm changes

What are the best strategies for improving rankings in franchise SEO?

Step	Action	Novel Insight	Risk Factors
1	Conduct a comprehensive SEO audit	Analyze the website’s on-page optimization, local search optimization, link building, content creation, mobile responsiveness, UX design, social media marketing, reputation management, Google My Business listing optimization, schema markup implementation, voice search optimization, video marketing, analytics tracking and reporting	Identifying areas for improvement can be time-consuming and may require technical expertise
2	Develop a keyword strategy	Research and select relevant keywords for the franchise‘s industry and location	Choosing the wrong keywords can result in low traffic or irrelevant traffic
3	Optimize website content	Incorporate selected keywords into website content, including meta descriptions, title tags, and header tags	Over-optimization can result in penalties from search engines
4	Build high-quality backlinks	Acquire backlinks from reputable sources to improve domain authority	Low-quality backlinks can harm the website’s reputation and rankings
5	Optimize for local search	Ensure the franchise‘s location information is consistent and accurate across all online directories and platforms	Inconsistent or inaccurate information can harm local search rankings
6	Implement schema markup	Use schema markup to provide search engines with additional information about the franchise’s location, products, and services	Incorrect implementation can harm search engine visibility
7	Optimize for voice search	Incorporate natural language and long-tail keywords into website content to improve voice search rankings	Neglecting voice search optimization can result in missed opportunities for traffic and conversions
8	Monitor and analyze performance	Continuously track website traffic, rankings, and conversions to identify areas for improvement	Failing to monitor performance can result in missed opportunities for growth
9	Continuously improve and test	Implement changes and test their effectiveness to continuously improve rankings and performance	Failing to test changes can result in wasted time and resources

How do machine learning algorithms impact franchise SEO optimization?

Step	Action	Novel Insight	Risk Factors
1	Conduct keyword research using AI-powered tools	AI-powered tools can analyze large amounts of data and identify patterns that humans may miss	The accuracy of the results depends on the quality of the data input
2	Use NLP to create content that matches user intent	NLP can help identify the language and tone that users are using when searching for information	NLP may not be able to accurately interpret all types of user queries
3	Analyze data to identify SERP ranking factors	Machine learning algorithms can identify patterns in data that can help improve SERP rankings	The accuracy of the results depends on the quality of the data input
4	Use predictive modeling to forecast future trends	Predictive modeling can help identify future trends and adjust SEO strategies accordingly	Predictive modeling may not always accurately predict future trends
5	Conduct competitor analysis using AI-powered tools	AI-powered tools can analyze large amounts of data and identify patterns in competitor strategies	The accuracy of the results depends on the quality of the data input
6	Optimize website architecture for better UX design	Machine learning algorithms can analyze user behavior and identify areas for improvement in website architecture	The accuracy of the results depends on the quality of the data input
7	Use link building strategies that are tailored to local search optimization	Local search optimization can help improve rankings for franchise locations	Link building strategies may not always be effective for local search optimization
8	Implement technical SEO best practices	Machine learning algorithms can identify technical issues that may be impacting SEO performance	The accuracy of the results depends on the quality of the data input

Why is keyword research analysis crucial for successful franchise SEO?

Step	Action	Novel Insight	Risk Factors
1	Identify target audience and user intent	Understanding the target audience and their search intent is crucial for effective keyword research.	Not understanding the target audience can lead to irrelevant keywords and wasted resources.
2	Conduct competitive analysis	Analyzing competitors’ keywords and strategies can provide valuable insights and help identify gaps in the market.	Relying too heavily on competitors’ strategies can lead to a lack of originality and differentiation.
3	Generate a list of potential keywords	Use tools such as keyword planners to generate a list of potential keywords based on search volume and relevance.	Focusing solely on high search volume keywords can lead to high competition and difficulty in ranking.
4	Analyze keyword difficulty and search volume	Analyzing keyword difficulty and search volume can help prioritize keywords and identify opportunities for ranking.	Focusing solely on high search volume keywords can lead to high competition and difficulty in ranking.
5	Map keywords to relevant pages	Mapping keywords to relevant pages on the website can help ensure that each page is optimized for a specific keyword and improves overall website relevance.	Poor keyword mapping can lead to confusion for search engines and users.
6	Optimize on-page elements	Optimizing on-page elements such as title tags, meta descriptions, and header tags can improve keyword relevance and increase click-through rates.	Over-optimizing on-page elements can lead to keyword stuffing and penalties from search engines.
7	Develop a content creation strategy	Creating high-quality, relevant content can improve website relevance and attract backlinks.	Poor content quality can lead to a negative user experience and harm website reputation.
8	Implement off-page optimization tactics	Building backlinks and improving local SEO can improve website authority and increase visibility in search results.	Poor backlink quality or spammy tactics can harm website reputation and lead to penalties from search engines.

Overall, keyword research analysis is crucial for successful franchise SEO as it helps identify relevant keywords, prioritize opportunities, and optimize website elements for improved rankings and visibility in both organic and paid search results. By understanding the target audience and their search intent, conducting competitive analysis, and implementing effective on-page and off-page optimization tactics, franchises can improve their online presence and attract more customers.

What should be included in a content creation strategy for franchise SEO success?

Step	Action	Novel Insight	Risk Factors
1	Conduct Keyword Research	Identify high-volume, low-competition keywords that are relevant to the franchise‘s products or services and location.	Failing to conduct keyword research can result in targeting the wrong keywords, leading to low traffic and poor rankings.
2	Optimize On-Page Elements	Optimize title tags, meta descriptions, header tags, and content with targeted keywords. Ensure that the website is mobile-friendly and has a fast loading speed.	Neglecting on-page optimization can lead to poor user experience and low rankings.
3	Build High-Quality Backlinks	Create high-quality content that attracts backlinks from authoritative websites. Use guest posting, blogger outreach, and social media marketing to promote the content and build backlinks.	Building low-quality backlinks can result in penalties from search engines and harm the franchise‘s reputation.
4	Create Engaging Content	Create content that is relevant, informative, and engaging for the target audience. Use a mix of formats such as blog posts, videos, infographics, and user-generated content.	Failing to create engaging content can result in low engagement and high bounce rates.
5	Optimize for Local Search	Optimize the franchise’s Google My Business listing, local citations, and reviews. Use location-specific keywords in the content and meta tags.	Neglecting local search optimization can result in low visibility in local search results.
6	Track and Analyze Results	Use analytics tools to track website traffic, rankings, and conversions. Analyze the data to identify areas for improvement and adjust the content strategy accordingly.	Failing to track and analyze results can result in missed opportunities for improvement and wasted resources.
7	Continuously Improve Website Design and User Experience	Regularly update the website design and user experience to ensure that it is user-friendly and visually appealing. Use A/B testing to identify the most effective design elements.	Neglecting website design and user experience can result in high bounce rates and low conversions.

Which on-page optimization techniques are most effective for franchises to improve their search engine rankings?

Step	Action	Novel Insight	Risk Factors
1	Conduct keyword research	Keyword research is the foundation of on-page optimization. It helps to identify the most relevant and high-traffic keywords for the franchise‘s industry and location.	Not conducting keyword research can result in targeting the wrong keywords, leading to low rankings and traffic.
2	Optimize meta tags	Meta tags, including title and description, should include the targeted keywords and accurately describe the page’s content.	Over-optimizing meta tags with too many keywords or using duplicate meta tags can result in penalties from search engines.
3	Use header tags	Header tags (H1, H2, H3) should be used to structure the content and include the targeted keywords.	Overusing header tags or using them incorrectly can confuse search engines and harm rankings.
4	Optimize content	Content should be high-quality, relevant, and include the targeted keywords. It should also be easy to read and understand for users.	Keyword stuffing or low-quality content can harm rankings and user experience.
5	Use internal linking	Internal linking helps to establish a hierarchy of pages and distribute link equity. It also helps users navigate the website.	Overusing internal linking or using irrelevant anchor text can harm rankings and user experience.
6	Optimize images	Images should be optimized for size, alt text, and file name. This helps search engines understand the content and improves user experience.	Using large or unoptimized images can harm page speed and user experience.
7	Ensure mobile responsiveness	Websites should be optimized for mobile devices to improve user experience and rankings.	Not optimizing for mobile devices can harm user experience and rankings.
8	Improve page speed	Page speed is a ranking factor and affects user experience. Optimizing images, reducing server response time, and using caching can improve page speed.	Slow page speed can harm user experience and rankings.
9	Use proper URL structure	URLs should be descriptive and include the targeted keywords. They should also be short and easy to read.	Using long or irrelevant URLs can harm user experience and rankings.
10	Implement schema markup	Schema markup helps search engines understand the content and can improve rankings.	Implementing schema markup incorrectly can harm rankings.
11	Canonicalize duplicate content	Canonicalization helps to avoid duplicate content issues and consolidate link equity.	Not canonicalizing duplicate content can harm rankings.
12	Focus on user experience	User experience is a ranking factor and affects user engagement and conversions. Improving website design, navigation, and content can improve user experience.	Ignoring user experience can harm rankings and conversions.

What backlink building tactics work best for franchises looking to boost their online presence and visibility?

Step	Action	Novel Insight	Risk Factors
1	Guest Blogging	Reach out to industry-specific blogs and offer to write a guest post with a backlink to your franchise website.	Guest blogging allows you to tap into a new audience and build relationships with other industry professionals.	Be sure to choose reputable blogs with a strong domain authority to ensure the backlink is valuable.
2	Broken Link Building	Find broken links on high-authority websites and offer to replace them with a link to your franchise website.	Broken link building is an effective way to earn high-quality backlinks and improve your search engine rankings.	Be careful not to come across as spammy or pushy when reaching out to website owners.
3	Infographic Creation and Promotion	Create an informative and visually appealing infographic related to your franchise industry and share it on social media and relevant websites.	Infographics are highly shareable and can attract backlinks from other websites.	Be sure to properly optimize the infographic for search engines and include a clear call-to-action for viewers.
4	Press Release Distribution	Write a newsworthy press release about your franchise and distribute it to relevant media outlets and industry publications.	Press releases can generate buzz and attract backlinks from authoritative websites.	Be sure to follow proper press release guidelines and avoid using overly promotional language.
5	Directory Submissions	Submit your franchise website to relevant directories and industry-specific websites.	Directory submissions can help improve your website’s visibility and attract backlinks from authoritative sources.	Be sure to choose reputable directories and avoid submitting to low-quality or spammy websites.
6	Forum Participation	Participate in industry-specific forums and discussion boards and include a link to your franchise website in your signature.	Forum participation can help establish your franchise as an industry expert and attract backlinks from other forum members.	Be sure to follow forum rules and avoid spamming or self-promotion.
7	Blog Commenting	Leave thoughtful comments on industry-specific blogs and include a link to your franchise website.	Blog commenting can help establish relationships with other industry professionals and attract backlinks from authoritative blogs.	Be sure to leave relevant and valuable comments and avoid spamming or self-promotion.
8	Skyscraper Technique	Identify high-performing content in your industry and create a better, more comprehensive version of it on your franchise website. Reach out to websites linking to the original content and offer them your improved version.	The skyscraper technique can help attract high-quality backlinks and establish your franchise as an industry leader.	Be sure to create truly valuable and comprehensive content and avoid coming across as pushy or spammy when reaching out to website owners.
9	Resource Page Link Building	Identify industry-specific resource pages and offer to have your franchise website included as a valuable resource.	Resource page link building can help attract high-quality backlinks and improve your website’s visibility.	Be sure to offer truly valuable and relevant resources and avoid coming across as pushy or spammy when reaching out to website owners.

How can local search optimization help franchises attract more customers and increase revenue?

Step	Action	Novel Insight	Risk Factors
1	Conduct keyword research	Keyword research helps identify the most relevant and high-traffic keywords for a franchise‘s local market	Keyword research can be time-consuming and may require specialized tools
2	Optimize website for on-page factors	On-page optimization involves optimizing website content, meta tags, and URLs to improve search engine rankings	Poorly optimized on-page factors can negatively impact search engine rankings
3	Build local citations	Local citations are mentions of a franchise‘s name, address, and phone number on other websites and directories. Building local citations helps improve local search rankings	Inaccurate or inconsistent citations can harm local search rankings
4	Claim and optimize Google My Business listing	Google My Business is a free tool that allows franchises to manage their online presence across Google, including search and maps. Optimizing the listing can improve local search rankings and attract more customers	Incomplete or inaccurate information on the Google My Business listing can harm local search rankings
5	Manage reviews and ratings	Positive reviews and ratings can improve a franchise’s reputation and attract more customers. Managing negative reviews and ratings can help mitigate their impact	Ignoring negative reviews or responding inappropriately can harm a franchise’s reputation
6	Build local links	Local link building involves acquiring links from other local websites and directories. This can improve local search rankings and drive more traffic to a franchise’s website	Low-quality or irrelevant links can harm search engine rankings
7	Optimize for mobile and voice search	Mobile and voice search are becoming increasingly popular. Optimizing for these search types can improve search engine rankings and attract more customers	Neglecting mobile and voice search optimization can harm search engine rankings and lead to lost customers
8	Develop a social media presence	Social media can help franchises connect with customers and promote their products and services. A strong social media presence can improve brand awareness and attract more customers	Neglecting social media can harm a franchise’s reputation and lead to lost customers
9	Implement hyperlocal targeting	Hyperlocal targeting involves targeting customers in specific geographic areas. This can improve the relevance of a franchise’s marketing efforts and attract more customers	Poorly executed hyperlocal targeting can lead to wasted marketing spend and ineffective campaigns

Which analytics tracking tools are essential for monitoring and measuring the success of a franchise’s SEO efforts?

Step	Action	Novel Insight	Risk Factors
1	Use keyword ranking tools to track the franchise‘s search engine rankings for targeted keywords.	Keyword rankings are a crucial metric for measuring the success of SEO efforts.	Keyword ranking tools may not provide accurate data for all search engines.
2	Monitor organic traffic using web analytics tools such as Google Analytics.	Organic traffic is a key indicator of the effectiveness of SEO efforts in driving traffic to the franchise‘s website.	Web analytics tools may not accurately track all sources of organic traffic.
3	Analyze click-through rates (CTR) for the franchise’s search engine listings using Google Search Console.	CTR is a measure of how many people click on the franchise’s search engine listings, and can indicate the effectiveness of title tags and meta descriptions.	CTR data may not be available for all search engines.
4	Use conversion rate optimization (CRO) tools to track and improve the franchise’s website’s ability to convert visitors into customers.	CRO can help improve the ROI of SEO efforts by increasing the number of conversions from organic traffic.	CRO tools may require significant time and resources to implement and test.
5	Conduct backlinks analysis using tools such as Ahrefs or Moz to monitor the quality and quantity of backlinks to the franchise’s website.	Backlinks are a key factor in search engine rankings, and analyzing them can help identify opportunities for improvement.	Backlinks analysis tools may not provide accurate data for all backlinks.
6	Use page speed insights tools such as Google PageSpeed Insights to monitor and improve the franchise’s website’s loading speed.	Page speed is a ranking factor for search engines and can impact user experience and engagement.	Improving page speed may require significant technical expertise and resources.
7	Ensure the franchise’s website is mobile-responsive using tools such as Google’s Mobile-Friendly Test.	Mobile responsiveness is a ranking factor for search engines and can impact user experience and engagement.	Ensuring mobile responsiveness may require significant technical expertise and resources.
8	Monitor user engagement metrics such as bounce rate, time on site, and pages per session using web analytics tools.	User engagement metrics can indicate the effectiveness of the franchise’s website in engaging and retaining visitors.	User engagement metrics may not accurately reflect user behavior or preferences.
9	Analyze social media analytics using tools such as Hootsuite or Sprout Social to track the franchise’s social media presence and engagement.	Social media can impact search engine rankings and can be a valuable source of traffic and engagement.	Social media analytics may not accurately reflect the impact of social media on search engine rankings.
10	Monitor local search visibility using tools such as Google My Business and Moz Local to ensure the franchise’s business information is accurate and consistent across all local directories.	Local search visibility is important for franchises with multiple locations and can impact search engine rankings and local customer acquisition.	Ensuring accurate and consistent business information may require significant time and resources.
11	Conduct competitor analysis using tools such as SEMrush or SpyFu to identify opportunities for improvement and stay ahead of competitors.	Competitor analysis can help identify gaps in the franchise’s SEO strategy and inform future optimization efforts.	Competitor analysis may not accurately reflect the franchise’s unique strengths and weaknesses.
12	Stay up-to-date on search engine algorithm updates using resources such as Google’s Webmaster Central Blog and Moz’s Algorithm Change History.	Search engine algorithm updates can impact search engine rankings and require adjustments to SEO strategies.	Keeping up with algorithm updates can be time-consuming and require significant expertise.
13	Use data visualization tools such as Google Data Studio or Tableau to create visual reports and dashboards for tracking and communicating SEO performance.	Data visualization can help simplify complex data and communicate insights to stakeholders.	Data visualization tools may require significant time and resources to implement and maintain.
14	Ensure reporting and dashboarding capabilities are integrated with all tracking tools to provide a comprehensive view of SEO performance.	Comprehensive reporting and dashboarding can help identify trends and opportunities for improvement.	Integrating reporting and dashboarding capabilities may require significant technical expertise and resources.

Common Mistakes And Misconceptions

Mistake/Misconception	Correct Viewpoint
AI-powered SEO prompt engineering is a one-size-fits-all solution for franchises.	While AI can provide valuable insights and suggestions, it’s important to remember that each franchise has unique needs and goals. A personalized approach to SEO strategy is necessary for success.
Implementing AI-powered SEO prompts will guarantee top rankings on search engines.	While AI can help improve rankings, there are no guarantees in the ever-changing world of search engine algorithms. It’s important to focus on creating high-quality content and building a strong online presence in addition to utilizing AI technology.
Franchises don’t need human input when using AI-powered SEO prompts.	Human expertise is still crucial when implementing an effective SEO strategy, even with the use of advanced technology like AI. Franchise owners should work closely with their marketing team or agency to ensure that both human insight and machine learning are utilized effectively together.
Only large franchises can afford to implement AI-powered SEO prompts into their marketing strategies.	With advancements in technology, more affordable options for implementing AI into marketing strategies have become available for businesses of all sizes including small franchises as well.